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American influencer tana monjo — a glossy, tanned blonde — sits on a balcony overlooking a gold-tiled swimming pool at miami's luxurious villa casa casuarina hotel and speaks meaningfully into a camera phone. “Hey hannah, that would be really hard for me,” she says as she considers the message she is about to convey. Her heavily made-up eyes, barely visible behind a pair of tortoiseshell sunglasses, darted around the hotel restaurant. "Don't forget that i was evicted in the old days in this health and this is automatically one of the tourist items that really upsets me." She looks directly into the lens: “but, um, clearly, from everything i just said, you can tell that andy is evicting you.”
Suddenly, monjo laughs - available the nervousness, or the absurdity of the thing she was asked to say, or the contrast between the unspeakable luxury of her own surroundings and the unsolicited advice she is about to give to the newly evicted hannah. “So maybe pay up, maybe stop wasting money, maybe you can get to that bag,” she continues (the last of the words, according to the urban dictionary, translates as “get a solid amount of cash”). What makes the scene more surreal is that we suggest that monjo, who is 21 years old and boasts almost 13 million followers on youtube, instagram and twitter, yet knows neither hannah nor andy. However, in january 2019, the former paid her $100 (£78) to evict the latter via cameo, a video messaging site that allows anyone with a bank card to order a celebrity's personal delivery.
Monjo's proxy eviction notice wasn't fundamentally the message that cameo co-founders steven galanis, martin blencoe and devon townsend envisioned when they first came up with the idea of organizing our resource that would allow fans to order private messages from celebrities. “We started the business three and a half years ago with the idea that a selfie is an advanced autograph,” galanis explains via zoom from chicago, where he exists in quarantine due to the coronavirus, when we mention in april. “If you see someone famous in real life, you no longer take a marker and make him sign something. Now you need to take a selfie with them and post it on instagram, otherwise it doesn’t happen. However, very few guides ever meet their own idols in everyday existence.”
This is where cameo comes in. The web resource owns more than 30 thousand rubles of "celebrities" from multiple industries from entertainment and physical education to social networks, and business, each of them is available to deliver individually tailored messages at the touch of a button. One thing the user needs to get is to choose a name, enter what the visitors want her or him to say, and complete their payment details. The person you booked has seven days to record your message and upload it to cameo.Com, where it can be viewed by anyone (when the player did not intend to make the video private).
At the moment writing fees ranged from a minimum of £8.30 for a new zealand cricketer by peter younghusband to £41,500 for american comedian chris d'elia, who, unsurprisingly, was never booked at that price. Talent sets its own price tags, although cameo, which takes a 25 percent commission on every transaction, invites recommendations. "It's about how your fans are able to allow themselves, but not about how long you've been around," says abby sheppard, head of cameo europe and europe. (Galanis attributes d'elia's mind-boggling fee to his wacky sense of humour.) For those on a tighter budget, there are still plenty of famous names for less than £1,000, including snoop dogg (£622.50), lindsey lohan. (£249), john cleese (£352.75) and sometimes 94-year-old dick van dyck (£830), whose video greetings are recorded on the piano and almost always include a few lines from his biggest hits.
The company maintains an equally neutral project in terms of the content, style and even length of the videos it provides. “Authenticity is our most valued value in cameo,” says galanis. “So, some people will continue for five minutes, thanks to this, that such measures are such people, and others will not.”The shortest so far is 6 seconds long by skateboarder andy roy (£24.90) and the longest is a whopping 22 minutes by spending time with the parents actor teri polo (£62.25). Once they join, celebrities can also watch in and out according to their schedule - at the time of writing, neither snoop dogg nor van dyke were available, obviously inundated with requirements and write them down in that the place where they love. "We've had human beings use this in the warm season, in the bath," sheppard says. Caitlyn jenner (£2075) shoots messages in the car; vinnie jones (£249) writes them down for the golf course; and james buckley of the inbetweeners (£41.50) kicks them out of bed (buckley is so prolific that he recorded a whopping 1939 videos from march to june, including one that was uploaded just 14 minutes after being booked). At least one cameo was recorded in prison. “At first, when we started, we discussed whether […] people should stand against a white wall, that’s what really is hd videos ? Sheppard says. "[But if those are hanging upside down on the fitness bar in the gym, that's something that's very authentic for insects, and i think fans really want to get all of that."
Not something so that site visitors who can post reviews on the site at any time of the day appreciate a more relaxed atmosphere. Former white house communications director anthony scaramucci, who lasted just 11 days in the donald trump administration, appears to have mothballed the slick attire and pouting stance familiar to him from his designated brief political stint in favor of lounging on the couch in baggy t-shirts. , During which one recipient complained, "i wish this gift would sit down, or put in more effort, or at least comb your hair and dress lightly." However, scaramucci, who currently charges £41.50 per video, has received 195 mostly positive reviews since joining the site almost a year ago. “Literally responded within hours,” one satisfied customer recently wrote. "The mooch is king."
On an unusually gloomy april morning in los angeles, martin blencoe, co-founder and evp of cameo, calls zoom from home. He lives with his wife and young daughters in the vast enclave of bel air. When we exchange pleasantries, he lets me show you his view, which includes a swimming pool, elegant lawns and, in addition, mountains. Not bad for a winner from brighton. “When i was ten years old, i wanted to move to america,” says blencoe, in their transatlantic accent. "I've only ever had the american dream." Raised on a diet of baywatch and arnold schwarzenegger, after blencoe came of age, he packed his bags and headed west, attending southern california high school, where he majored in political science. Like many usc alumni, he worked as a producer in hollywood, where he met galanis. “We were in the movie business together,” says blancow. “And after that, the case somehow went downhill… well, everything went downhill. The numbers never made sense." As streaming services changed traditional film and television business models, the duo announced their departures: galanis returned to his own hard-earned chicago to run linkedin services, while blancow remained in los angeles to retrain as an nfl agent.
it was in 2016, when blancow attended the funeral of grandma galanis in chicago, that their fortunes changed. As galanis drove his friend back to the airport, blancow spoke about his new career as an nfl agent, explaining that the player is especially looking to find business opportunities for off-field players. At some point during the trip, he also took out his smartphone and showed galanis a congratulatory content that he asked one of his customers, seattle seahawks player cassius marsh, to save for a friend who recently had a son or daughter. The friend, according to the designated words, was bewildered. Somewhere along the path of higher education’hara, inspiration came to me. “And a couple of months later we developed a business out of it,” says blankow gleefully.
Things were hectic at first, as blankow's deep tan and starched shirt might suggest. “When we sold the first cameo, it was a real disaster,” galanis admits. The company launched in march 2017 without an app, and the website — then "bookcameo" because they couldn't provide cameo.Com — ran into technical problems, during which their first client, a father who ordered marsh to congratulate him on his sixteen years old.Friend's name day, it's too late to get the video. Sheppard, who joined ours as an intern three months later (she quickly dropped her degree in international business at nottingham trent university to become a cameo on on an ongoing basis) indicates that the original back end of the resource was so primitive that video requests were delivered to facebook celebrity emails via a bot. “They had to memorize the statement, and then record a video on any phone, upload this movie to facebook messenger and send it to the client in their favorite way by email,” she recalls. “As you can imagine, we had a lot of talents who misnamed people or forgot part of a personal request because it wasn’t there before our eyes.” The bot has since been replaced by a phone app that overlays the client's script directly onto the monitor like a teleprompter, allowing celebrities to view into the camera, reading the recipient's name and any other details they are asked to provide.
Galanis and the blancows weren't the first to create a website - where fans could trade for celebrity video greetings. Celebvm.Com was created in bristol in 2013 and is the brainchild of entrepreneur angus lancaster. Lancaster, who had no hollywood contacts or specific knowledge, was inspired to develop his site as soon as he supplied giant balloons for the one direction music video (an important one of his other companies, waterwalkerz, sells balloons). On set, lancaster watched as the extras repeatedly tried to engage the group in conversation despite being explicitly warned to do so. “Our polite compatriots didn’t approach them, but people who didn’t care just approached and took an autograph,” he recalls. “Wanting to help i thought, well, it must be present, they experience it all the time, and there must be a need for it: more with a great reputation and an elementary way in which a real fan could have this connection.”
Despite this, due to its four year lead, celebvm does not boast the same level of international stars as its american rival, although it does seem to have a wider roster of british talent such as red dwarf's danny john-jules and tv presenter cheryl. Baker. A number of celebrities, including superman actor dean cain and lindsay lohan's mom dinah lohan, are available on both sites. Lancaster testifies that over many semesters he has seen several companies try to emulate this formula with varying levels of success. In the european union, greetzly, which has been in existence since 2014, seems to have captured the celebrity market from germany, france and italy, while thewysh.Com is dominated by bollywood stars. "Many other platforms have come and gone despite significant press and investment," says lancaster, who says he currently consults for similar sites in the land of the rising sun, thailand and the philippines.
While cameo may have come relatively late in the world of personalized celebrity greetings, it had one major virtue: its vast and star-studded network of founders. Initially, galanis enlisted duke university graduate devon townsend, a former microsoft manager turned vine star, as co-founder and cto, as co-founder and cto. Thanks to the trio's contacts in athletics, hollywood and social media (one of the first celebrities on the site's pages, townsend's friend cody ko, a youtuber with almost five million subscribers, joined marsh), cameo quickly gained momentum. The institution was reportedly valued at $300 million last summer — before the covid-19 crisis made it arguably the top provider of intangible gifts during the pandemic. Last june, when the trio completed their $50 million series b funding, the partner at venture capital fund kleiner perkins, which led the round, congratulated galanis, blencoe and townsend by sending them - what's more? - Cameo (from friends actor michael rapaport).
For many celebrities, there is something uncomfortable about charging fans to congratulate them or just say hello. Actor chris dennis, better known as his alter ego la voix, first encountered a cameo on the cabaret stage last year when a colleague signed up for it. “I thought that was a pretty brave thing to do,” says dennis. “Imagine people would pay to wish someone a happy birthday? It confused me a little." While drag performers are a popular category on cameo (there are now 237 to choose from), dennis certainly didn't join the games. “We are asking more and more and more of our public and followers,” he says, referring to merchandise, tickets and paid get-togethers and cheers."When is this going to end?" Similarly, writer and tv presenter dawn o'porter and her actor husband chris o'dowd now belong to cameo predominantly earlier this year when lucid, listed to donate their cause goes directly to choose love, a refugee charity co-founded by o'porter. “I have to admit that before there was an element of charity in the current one, i didn’t take money from people for these videos,” says o’porter. “Such a move is not one in which i felt securely right. Though, i'm definitely starting to move more in the direction of being aware of the amount of things [content creators] give away for free.” At the beginning, blancow says, it was difficult to convince celebrities to join the site. “In year 1, everyone said no,” he recalls. "I remember an email like: 'my client' - i don't want to name the client - 'hasn't figured out how to use this yet.' Sheppard testifies that over the past two years she has by any agent, manager and/or talent" in england. It wasn't until after the coronavirus crisis shut down the entertainment industry that many of them finally responded to her email or instagram dm. Galanis says that from february to march of this year, the number of talents joining the site increased by 77%. Some, whose pre-covid-19 life was a whirlwind of performances, filming, exercise and contact with fans, were bored at home. Others, like american singer mandy moore, who sent a test notice to the team in march asking if she could join the charity fundraising ranks, have become more altruistic. No kid hungry.) At the very least, some managers are usually skeptical. “It’s a prostitution of talent,” says niko carey, owner of a social media agency, emphatically. Networks are influentially. Carey, who mostly represents tiktok stars, says that in particular, influencers who rely on brand transactions for revenue may devalue themselves by selling shoutouts on cameo. He is utterly disgusted by the idea in the words that he will refuse to manage friends with a cameo page. “That’s hardly for me,” he says. “It's quite cheap, it's extremely rude and frank… it reminds me of the era if you downloaded ringtones from mtv that sounded like your favorite songs. This is extremely stupid.” Of the 30,000 celebrities on cameo, only a few can claim to be famous names. Some of them just aren't human (you can order screams like puppets, never animals). Scrolling through the front page usually shows actors, performers and athletes vying for attention alongside playboy models, trump . Imitators and even a horse. Click on the "various categories" page and each one will become substantially weirder. Of the 668 subcategories currently present on the portal, you can browse almost everything from “netflix” to “esports”, “tarot card readers”, “disney”, “astronauts” and “furries” (meaning members of the furry subculture who dress up as animal characters; real animals, including dogs, cats, pigs, hippos, and sloths, have their own category). Perhaps the most uncomfortable section to browse is viral. Which, among other things, features three "children's cancer fighters"; actress monica ruiz, who rose to fame when she starred in a peloton bike ad that went viral; and up-and-coming rapper charles mcdowell, better known as wide neck, whose snap went viral this year due to his, well, exceptionally wide neck. (Broad neck is responsible for creating the cameo in prison: he talks on the phone from one side of the glass of the visiting room, and the assistant films it from the other). “[Cameo] is for those looking to improve their own monetized value, not for living quarters at the height of their power,” says harry hugo, co-founder of marketing agency goat.
While some celebrities may be reluctant to compete with magicians or zoo animals for customs, cameo's founders dismiss the notion that the website's breadth of talent could prevent genuine celebrities from joining their ranks. “Instagram has it all, twitter has it all,” blankow shrugs. The company's philosophy, sheppard explains, is that whether you're nine or 90, "there's got to be someone on cameo for those." At any time, the cameo team is especially eager to sign unintentional viral stars.They keep a close eye on who the fans are looking for, as suddenly there are more people looking for this or that person, “our talent company is going to hack, they will go to imdb and find out who this specialist is, galanis explains.
Within a couple of weeks since netflix released the true crime documentary "tiger king" for example, most of the actors were in "cameo", some of which made tens of thousands of bucks. Since wide neck has confirmed that even prison is not a barrier to entry, galanis hopes that joe exotic, currently languishing in a texas federal prison, may also appear on our site. “We also didn’t get to it],” says galanis. Exotic's nemesis carol baskin joined in when wired went to print: she's on sale for £140.27, consists of a 5-star top and can't present herself as "joe exotic's alleged murder victim".
When i asked dennis if he would be concerned about a person sharing a platform like cameo with their favorite viral stars, his response is pragmatic: “this is show business through and through, right?” Cultural historian antoine lilty comes to a similar conclusion in his book the invention of a celebrity, where he writes: “when a writer, actor, or criminal becomes famous, the curiosity they arouse is no longer judged by standard criteria. Meet at their original activity. They have become public figures who are no longer judged solely by their competence, but more by their ability to capture and maintain the curiosity of the audience.” I.E. Celebrity evanescence is exactly how kameo capitalizes. That's why for £186.75 you can get a video with lord of the rings actor elijah wood, or for exactly the same amount with a tiktok star named jason coffey.
Sheppard's ultimate goal is to eat every celebrity on the planet on cameo. “I guess the statistic is like the online network has about 5 million talents, because our company has 30,000 of them,” she says. What is the minimum fame percentage required to join? Sheppard says that anyone with more than twenty percent of 000 followers on instagram is automatically admitted to the resource. Others, like west end stars or tv actors with small but very active fan bases, can be manually approved. When i talk to sheppard in april, the tune should provide a calm and safe attempt to lure 100-year-old captain sir tom moore. Who raised £32 million for the nhs by doing laps in a porn garden, on cameo (she claims her grandparents would have been ecstatic). Video by moore), and beyond that a woman named sandra, who is now moderately viral after uploading real stories of everything as she roams the avenues of liverpool in search of her african gray parrot, chanel. Sheppard says she extended the invitation to everyone from nigel farage to harry and meghan, the duke and duchess of sussex. “There really isn't a single reason why the queen can't record a video message for your birthday,” she says hopefully. Kameo has also begun experimenting with other forms of attracting talent. Contact with fans, including the program's paid direct-message feature that celebrities can pick up and usually cost much less than images and a pre-booked online zoom video call option that costs several times more. The cameo also gives talent a chance to suggest directions: for a start-up, by recording greetings for businesses rather than individuals, usually for better pay. “We scatter ideas around the world. Time,” sheppard says, pointing to the fact that they even tried to sign brands for their talents, even the don julio tequila brand and the kool-aid mix. Can cameo, with almost instant access to $30,000 of celebrities, become a full-fledged talent scouting agency? “I guess we're really focused on what we're doing today,” she replies. "Our employees are not going to take on the work of agents and managers [...] Everything we do is a personalized experience for the players." When i ask sheppard who she thinks is cameo's richest competitor, she checks the name of community, the text messaging service used by celebrities like ashton kutcher, kerry washington, and january jones, for small subscriber contact.
however, the comparison that came up most often when i wrote about this article was onlyfans, a pay-to-learn social media platform where users can post list x files, traditionally banned by instagram and facebook.Despite the subscription, onlyfans also offers gamblers the chance to buy personalized or exclusive product photos and videos. While nudity is technically prohibited on cameos, porn stars and glamor models are welcome. "If we were to say, 'well, they've been done naked before, so they shouldn't be allowed to do cameos,' how is that any different from an instagram model or an actress who's been nude in a movie?" Causes galanis. Both sites have talent: tana monjo created an onlyfans account in late spring, charging subscribers 20 usd a month for a password to uncensored photos. Acts, including broadway actor nick adams, who claims he was asked to record a shirtless video as well as a striptease. "I'm just thinking that a person -- because they're not online with live communication -- they're really confident in what they can request," says adams. One client even directly asked him to discuss his genitals. “[It just seemed disgusting,” adams recalls. “As if they were treating me like i wasn’t human.” When he responded with a more appropriate greeting, the recipient left a negative review (cameo later removed the shipment at adams' request). Galanis says that of the one million videos requested, only three percent were rejected, of which a "tiny portion" was unacceptable. He emphasizes that paying cameos also deters offensive messages on the platform. “Such a nuance that you have the right to leave something unpleasant to some or claim something without contributions on twitter, for what purpose would you pay for this?” He says.
For some, however, the box office is not a deterrent: last year, several celebrities, including nfl player brett favre, comedian andy dick and rapper soulja boy, were scammed. A recording of screams for several white supremacists, some of which included coded antisemitic messages. "You guys are patriots in my eyes," said favre, who charges £249 per video, mistakenly believing he's talking to a veterans' organization. In his year, flava flav was tricked into sending a "happy retirement" message to an australian cardinal who was recently convicted of erotic child abuse (the conviction was later overturned). "This doesn't happen often ”, sheppard says of the possible danger. Cameo has an algorithm that scans for hate speech requests and coded expressions. "It's quite sensitive," sheppard adds. "Let's say you listen, if i [wrote] 'okkkay' with three 'k's, it would be flagged as a kkk request." Anything flagged is then reviewed by a team of moderators. “But at the moment we are not like youtube or facebook, which needs a content moderation group from the mass of people,” says galanis. “And hopefully we never need to. 37 great movie titles on netflix this week 25 hit amazon prime shows right now
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People have long been finding delightful highs in attracting celebrities into their lives. That's why celebrities give high school graduation speeches, why they're forced to do a range of proposals on stage at concerts or plays, and why we give them our kids to pose when we run into them at starbucks. With cameo, a platform that conditions not only access but also careful planning, so now we encourage them to deliver birthday greetings, anniversary greetings or, in the case of tana monjo, eviction messages. “[We] felt that talents could interact with their fans longer if there was a safe way to do it,” says galanis. "And also that fans would be more inventive in the field if they weren't stumped and unnerved." Pregnant, a fan asking actor dolph lundgren to wish his doctor friend good luck in the fight against covid-19, and the only client who asks influencer and voice actor irlrosie to tell someone to stop talking during the movie period in the manner of an amazon alexa device. From mid-march to mid-april, cameo reported a 176% increase in bookings; galanis says that the lion's share of them were errands for comfort or advice. Still, watching the cameo is quite embarrassing and sometimes even annoying. "It's because you think it's a lie," carey says. "Talent doesn't intend to do that." While this would turn out to be true in the many celebrity sector, there are many people on the site who don't need money."Harry potter star tom felton charges fans £200 for personalized video ads...Despite how much it costs £28m," read a mailonline headline in april.
“The world is full of multimillionaires. Site,” lancaster says of the talent he hosts on celebvm, most of which are easy and cost-effective software to watch videos. “This is not about desperate people trying to pay their rent.” For example, the truly touching 22-minute cameo by teri polo, commissioned by a mother whose daughter seemed to be going through hard times, was definitely not a bribe.
For galanis, cameo is just new. Embodiment of a singing telegram or greeting card. “People are always, like other people, using channels to convey messages of delight, passion and happiness to our friends, family and loved ones,” he says. “I don't believe cameo is unique in creating a new environment, but i think the delivery mechanism is certainly different from what happened in the deep past. I don't think that before cameo, you could pay some people to have a subscriber say something, you know, at will. And this can be our legacy to the world.” 🚅 Night trains are great. So why doesn't the uk have flights to european countries? For more information about [bhad bhabie] visit the website.